Top 10 Tools for Marketing Real Estate

Finding success as a real estate professional isn’t just about selling – it’s also about marketing. As a real estate agent, you have to market your listings, but you also have to market yourself. Most of the time, you are your real estate business.

Today, we’re covering our ten favorite tools for marketing your real estate business. When marketing yourself as a real estate agent, be sure that you understand your state’s regulations when it comes to advertising.

AWeber

AWeber is a comprehensive solution for growing and marketing your business online. Primarily, AWeber provides the tools and applications to assist with email marketing. Email marketing is essential for reaching large audiences, whether it’s to advertise listings, chase leads, or publish newsletters. But that’s not all. AWeber also has comprehensive tools for growing your web traffic, including a landing page builder to drive conversions.

All in all, it’s one of the most impressive platforms we can recommend and a great starting point for those unfamiliar with web and email marketing techniques.

Get Response

Similar to AWeber, GetResponse is another inbound marketing tool that we wholly recommend. GetResponse gives you the tools to automate your marketing communications to find clients, chase leads, and more. As a real estate agent, it gives you the tools necessary to craft communications that drive intended responses and to build landing pages that convert. There are also tools for optimizing your paid ads across various platforms.

Squarespace

Squarespace is one of the most popular web builders on the market and perfect for real estate marketing Squarespace is great because it gives you the tools to create a professional website with little to no web-building experience while focusing on brand awareness. Once your website is up and running, Squarespace offers tools for optimizing your SEO (Search Engine Optimization), to help your realtor website get discovered by your target market.

Facebook Ads

Facebook Ads are an extremely powerful tool if done correctly. Facebook ads give you an expansive level of control over targeting – allowing you to target ads based on demographics, interests, location, and more. You can create the right message that reaches the right people.

As a real estate agent, these ads can be an effective way to advertise listings, open houses, and more. Of course, you do have to pay for Facebook ads, but Facebook also gives you the tools to monitor the ad’s performance. If your ads perform well, you will more than recoup your costs (and then some).

Google Ads

Google Ads and Facebook Ads might seem similar, but, in many ways, they’re opposite of each other. Facebook ads passively show up on a potential customer’s feed, while Google ads show up based on the customer’s search. Google allows you to run digital marketing ads based on what people are searching for, which means you can show your ads to people who are already interested in what you are selling.

For example, if you run a Google ad to show up when someone searches “open house in [your location]” (or similar terms), then you could potentially reach a lot of potential buyers!

Zillow Premier Agent

Zillow is a tool that connects motivated buyers with real estate agents – like you. Zillow contains a network of active buyers, and a network of real estate professionals, with various applications for connecting the two. From there, Zillow gives you tools to turn these leads into buyers.

Lead Pages

Getting someone on your website is only half the battle. Your website needs to be optimized to persuade visitors to perform actions. Lead Pages gives you the tools to optimize your website into one that achieves this task. There are tools for optimizing landing pages, creating pop-up bars, and more. As a real estate professional, you’ll create a website that drives people to take actions that benefit your business (sign up for your email list, sign up for an open house, etc.).

HootSuite

The importance of social media marketing goes without saying at this point. But it can also start to get a little overwhelming with Facebook, Twitter, LinkedIn, Instagram, and on and on.

HootSuite is one of the original applications created for managing and scheduling your social media posts – all in one place. It gives you a central hub to manage social media posts – saving you time and effort. HootSuite also gives you powerful tools for monitoring and optimizing the success of your social media posts.

Canva

Designing marketing materials can be difficult if you don’t have a design background. Canva is a user-friendly alternative to design programs, like Photoshop and Illustrator, giving you customizable templates to create professional marketing materials. Real estate professionals use Canva to design promotional materials, email and web graphics, advertisements, and more. It’s useful for creating professional materials without professional expertise.

The free version of Canva is pretty capable, but they try to push you toward the premium version.

Slick Text

Here’s a modern approach to email marketing – text message marketing. We know it sounds a little over-the-top at first. But here’s the thing – people read texts. Text messages get seen, and people check their phones frequently.

Slick Text allows you to set up a text list with potential leads. It’s similar to an email campaign, but all through text messages.

To opt-in to your list, interested users will text a word to your number. Once they’re on the list, they have the opportunity to opt in to communications. You can then send instantaneous communications advertising open houses, info campaigns, and more. You can communicate with anyone on your list, and they can communicate with you!

Marketing your real estate business is all about picking the right approach for you. You know yourself best, and you know your business’s goals better than anyone. First, outline what you want to achieve with your marketing efforts, and then pick the platforms most suited to the job. We’ve included plenty of variety on our list, but there are many other marketing tools and applications out there.

Effective marketing will separate you from the pack and give you the real-world success you desire. Once you pick the right approach, you can put your plan into action.

If you’re not yet ready to market yourself because you’re just starting your journey of becoming a real estate professional, check out our Real Estate Prep Guide to give you the preparation and practice that you will need on exam day.